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This site has the following in the web page, "Activity Based Lighting in Offices." Our analyzers noticed that the web site also stated " Designed by Sir Kenneth Grange in 2004, Type 1228 offers all the functionality of the traditional Anglepoise , but with a more contemporary aesthetic and exceptional versatility." The Website also stated " High output indoor track lights suitable for commercial application or high mounting application, where a lot of light is required from one source." The website's header had LumiGroup as the most important keyword. It was followed by Lighting Agency Montreal, Lightheaded, and A-Light which isn't as ranked as highly as LumiGroup. The next words the site uses is Pinnacle. Flos was also included and might not be understood by search engines.